Creativity wins
You don’t need to outspend the competition to stand out, you need to outsmart them by being more creative. Why pay good money to look like everyone else? To get noticed, you need an unusual or unexpected concept that appeals to your target audience and suits your brand or business. The Chip Shop Awards celebrate […]
Successful advertising and marketing in a Brexit world
Here are five ways to improve trust in your brand: Be authentic These days, consumers want to know about the people behind the business as well as their brand ethos. So, tell the story of why you started your business and how it’s grown. Talk about the people who are apart of your business and […]
How to have a successful client/agency relationship
Over the years, Two Lizards has worked with many different clients in both the B2B and B2C business sectors on Marketing and Advertising projects, and believe these are the seven most important guiding principles for a successful, productive and cost-effective client/agency relationship. 1. Define what success looks like Set clear, measurable goals and be clear, […]
A guide to boosting your website content for the Search Engines
Do you want to attract more customers to your website but don’t know where to start or think it is all just too complicated? It is quite simple – you need high quality, SEO-friendly website content and plenty of it. Because the goal of a search engine is to provide users with information that best […]
GDPR: what you need to know on one page
GDPR stands for General Data Protection Regulation This new regulation gives people better control over what organisations can do with their personal information. The GDPR becomes law on 25th May 2018. The GDPR affects any organisation that handles people’s personal information, whether that’s customers, suppliers, staff or the public. If an organisation ignores the law, […]
Content marketing
How content marketing can help you stand out from the competition and grow your business Content marketing is an effective way to attract potential customers without directly selling or advertising to them. It is a process of creating high-quality, valuable content to attract, inform and engage a targeted audience using blogging, slide-shows, infographics, videos and […]