Why blogging should be part of your business strategy
THE INFLUENCE OF DIRECT MARKETING IN 2025 Some businesses simply use their website like a brochure to tell prospective customers about their services or products. They don’t realise the potential benefits of having an active blog as part of their online presence. At Two Lizards, we believe that blogging is at the heart of all […]
Top search engine optimisation techniques
TOP SEARCH ENGINE OPTIMISATION TECHNIQUES If you are keen on finding ways to boost your website’s visibility, then Two Lizards is here to help. With search engines continuously evolving, keeping up with the latest tips and tricks is essential. Let’s look at the top search engine optimisation techniques. 1. Understanding Search Engine Algorithms In the […]
A quick guide to keywords
A QUICK GUIDE TO KEYWORDS If you want more people to visit your website, you need to know what keywords are, why they’re important and how to use them. So here is our ‘quick guide to keywords’. Keywords are the words or phrases people might type into a search engine when they want information about […]
How to use social media for brand development
HOW TO USE SOCIAL MEDIA FOR BRAND DEVELOPMENT The value of social media in moving your brand forward cannot be underestimated. Social media platforms allow you to reach a national or global audience, allowing your brand to become a part of their everyday lives. In today’s digital age, achieving this presence is key to successful […]
How to use empathy to enhance your brand experience
ENHANCE YOUR BRAND EXPERIENCE USING EMPATHY The definition of empathy is the ability to understand and share the feelings of another. When a business uses empathy in their marketing strategies, they show genuine concern for their customers’ needs, wants, and aspirations. By putting themselves in their customers’ shoes, they gain valuable insights into what truly […]
Websites that work and those that don’t
WEBSITES THAT WORK AND THOSE THAT DON’T Do websites give businesses an advantage they wouldn’t have had a few years ago? Too many people still start a business without actually knowing whether anyone will want to buy the product or service they are selling, but by creating a basic website allows them to find out […]
Marketing during the cost-of-living crisis
MARKETING DURING THE COST-OF-LIVING CRISIS When the going gets tough… the tough get growing With 2023 looking set to be a challenging year, here are five top ways you can keep your business growing during a cost-of-living crisis through your marketing. Sharpen your brand image A strong, attractive, and consistent brand identity will give you […]
Google cracks down on unhelpful content
GOOGLE CRACKS DOWN ON UNHELPFUL CONTENT Google’s new Helpful Content update, launched on August 25, aims to cut down on poor quality, untrustworthy information. Instead, Google will prioritise “original, helpful content written by people, for people,” so that searchers can quickly and confidently access the right information. Websites with low quality content will be downgraded […]
It’s time to promote your B2B brand on LinkedIn
Promote-your-B2B-brand-on-LinkedIn The recent launch of LinkedIn’s new community for B2B marketers signals the platform’s growing importance for B2B brands. With 830 million members and 58 million registered companies, LinkedIn offers your business a huge pool of potential customers. 40% of users access it every day and consider it the platform to be the most credible source […]