Two Lizards website development services
TWO LIZARDS WEBSITE DEVELOPMENT SERVICES As an experienced web development agency in Sussex and Surrey, we frequently produce ‘second stage’ websites for companies moving beyond their initial sites. Typically, these clients seek effective marketing platforms to enhance lead generation and sales. For BodyMould Mattresses, a memory foam mattress manufacturer in Rusper, West Sussex, we crafted […]
How to rebrand with a new name and keep your SEO
HOW TO REBRAND WITH A NEW NAME & KEEP YOUR SEO Rebranding is a strategy to change a company’s identity or positioning in the market. It can include a new name, logo, website, marketing materials, and messaging. Rebranding is often done to replace an outdated image, appeal to a new or wider target audience, reposition […]
How to use empathy to enhance your brand experience
ENHANCE YOUR BRAND EXPERIENCE USING EMPATHY The definition of empathy is the ability to understand and share the feelings of another. When a business uses empathy in their marketing strategies, they show genuine concern for their customers’ needs, wants, and aspirations. By putting themselves in their customers’ shoes, they gain valuable insights into what truly […]
Developing a marketing strategy: start as you mean to go on
DEVELOPING A MARKETING STRATEGY:START AS YOU MEAN TO GO ON It’s quite odd how some people tend to put more effort into planning their weekly supermarket shop than considering their marketing strategy. Perhaps advertising and marketing agencies are partly to blame for this oversight. Sometimes, when a client expresses a desire for a website, agencies […]
Use direct mail to reach your target market
Use direct mail to reach your target market In an increasingly online world, direct mail is thriving. That’s because high quality mailings can cut through the clutter of proliferating digital channels. There’s not nearly as much competition in a consumer’s physical letterbox. And mail gets results. Research shows that 31% direct mail drives commercial actions, […]
Strong branding for your business
STRONG BRANDING FOR YOUR BUSINESS Having a brand that says the right things to the right people is a vital asset for any business. Your website is an important part of your brand too, and it’s often the first interaction a customer has with your business. Of course, effective branding is more than simply putting […]
Keep your business visible – don’t panic, be proactive
Times are tough and trading is difficult or even non-existent. Even so, it’s vital to do some marketing to keep your business visible, so that people remember you when things eventually improve. As Michelle Spillane, Paddy Power’s Marketing Director, said in a recent Marketing Week webinar: “If you lose people now to other platforms, other […]
Beat Brexit and boost your business
Boosting your business despite Brexit The latest IPA Bellwether Report reveals that marketing budgets have stalled as a result of continuing political and economic uncertainty due to Brexit and the new conservative leader and prime minister, Boris Johnson. Over a third (34%) of the 300 UK marketing professionals surveyed reported a pessimistic outlook for their […]
Creativity wins
You don’t need to outspend the competition to stand out, you need to outsmart them by being more creative. Why pay good money to look like everyone else? To get noticed, you need an unusual or unexpected concept that appeals to your target audience and suits your brand or business. The Chip Shop Awards celebrate […]