How to use social media for brand development
HOW TO USE SOCIAL MEDIA FOR BRAND DEVELOPMENT The value of social media in moving your brand forward cannot be underestimated. Social media platforms allow you to reach a national or global audience, allowing your brand to become a part of their everyday lives. In today’s digital age, achieving this presence is key to successful […]
Developing a marketing strategy: start as you mean to go on
DEVELOPING A MARKETING STRATEGY:START AS YOU MEAN TO GO ON It’s quite odd how some people tend to put more effort into planning their weekly supermarket shop than considering their marketing strategy. Perhaps advertising and marketing agencies are partly to blame for this oversight. Sometimes, when a client expresses a desire for a website, agencies […]
Building lasting relationships: The key to business growth lies in customer retention
BUILDING LASTING RELATIONSHIPS: THE KEY TO BUSINESS GROWTH LIES IN CUSTOMER RETENTION I recently listened to an interview on Steven Bartlett’s Podcast, The Diary of a CEO, featuring Rory Sutherland, a renowned writer and vice chair of Ogilvy UK. Rory shared an interesting insight about when and where businesses should begin developing their marketing strategy […]
How to create a digital marketing strategy for your business
HOW TO CREATE A DIGITAL MARKETING STRATEGY FOR YOUR BUSINESS A strong, focused digital marketing strategy is key to business success. A lot of businesses annually review their marketing strategy and focus on a well-thought-out plan that fits their brand and goals, from their target market to their values, mission, and vision. For small businesses, […]
When is the right time to rebrand your business?
WHEN IS THE RIGHT TIME TO REBRAND YOUR BUSINESS? Rebranding is the process of changing your company’s image and messaging. There are many reasons why you might want to change your branding. Your visual identity is outdated Your brand image doesn’t reflect the way your company is evolving Your branding has become disjointed and inconsistent […]
Marketing during the cost-of-living crisis
MARKETING DURING THE COST-OF-LIVING CRISIS When the going gets tough… the tough get growing With 2023 looking set to be a challenging year, here are five top ways you can keep your business growing during a cost-of-living crisis through your marketing. Sharpen your brand image A strong, attractive, and consistent brand identity will give you […]
Use direct mail to reach your target market
Use direct mail to reach your target market In an increasingly online world, direct mail is thriving. That’s because high quality mailings can cut through the clutter of proliferating digital channels. There’s not nearly as much competition in a consumer’s physical letterbox. And mail gets results. Research shows that 31% direct mail drives commercial actions, […]
It’s time to promote your B2B brand on LinkedIn
Promote-your-B2B-brand-on-LinkedIn The recent launch of LinkedIn’s new community for B2B marketers signals the platform’s growing importance for B2B brands. With 830 million members and 58 million registered companies, LinkedIn offers your business a huge pool of potential customers. 40% of users access it every day and consider it the platform to be the most credible source […]
Creating great email newsletters to boost business
CREATING GREAT EMAIL NEWSLETTERS TO BOOST BUSINESS An email newsletter is a powerful and personal way to connect regularly and directly with your customers. When done well, email newsletters can grow your business, increase trust in your brand, and keep your products or services front of mind whenever your subscribers are ready to make a purchase. […]