RICHMOND OAK
BESPOKE CONSERVATORIES INDIVIDUALLY DESIGNED FROM NATURALLY SEASONED OAK
Richmond Oak build bespoke conservatories from naturally-seasoned timber, which is stronger and less prone to warping than the factory-dried oak used by most of their competitors. They offer a wide range of styles and specialise in conservatories suitable for period properties.
As a new company, they asked us to create a brand and a marketing strategy capable of punching above its weight and, because the conservatory market values ‘heritage’, portraying them as thoroughly established.
HERITAGE BRANDING SOLUTION
As well as projecting an ‘established’ image, Richmond Oak needed to quickly develop a trade and consumer presence. Our strategy led with the development of heritage branding.
Working closely with an illustrator we created a woodcut-style logo as the basis for their brand and developed a proposition built around the benefits of naturally seasoned oak.
CONSUMER AND BUSINESS DIRECT MAIL
We art directed and produced photography for all the marketing material to ensure quality images of the finished conservatories.
Concurrently we developed a consumer (b2c) and business (b2b) direct marketing packs, local and national press advertising campaign that delivered a powerful brand and marketing message direct to a carefully-researched target market.
ARE YOU READY TO BOOST YOUR ONLINE PRESENCE?
If you’d like to have a chat to discuss your goals, current challenges, and how we could help you to grow your business then contact us now.